Runcorn Reps a well-established swimming club in Cheshire known for providing swimmer training and club activities and events for youth experiences. With a reputation for excellence, The reps wanted to refine its brand identity to enhance professionalism to stand out.
Client Background
Runcorn Reps (Runcorn Reptiles Swim Club) is a local swimming club based in Runcorn, UK. They are a competitive swim team with a strong legacy, aiming to develop swimmers of all levels—from beginners to high-level competitors. The club focuses on technique, endurance, and competition training, helping members achieve their personal bests while fostering a team spirit.
Their branding and identity were recently updated to enhance visibility, modernize their look, and align with swimming-related aesthetics while maintaining their historic Rep Green identity
Legacy Meets Innovation
Runcorn Reps is a local swim club with a strong identity. Their original Rep Green reptile logo and black text faced usability challenges due to contrast issues. Our goal was to modernize the brand while preserving its heritage and recognizability.
Retained the iconic reptile emblem but adjusted its shape for wide-format adaptability, ensuring usability across web headers, merchandise, stickers, and marketing materials.
Created multiple logo variations for light and dark backgrounds, improving visibility in various use cases.
Typography – Bold, Modern & Legible
Header Font: Anton Sans-Serif – A strong, capitalized sans-serif font for dominant branding and headings.
Body Font: Roboto Sans-Serif – A clean, professional, and highly readable typeface for body text and subheadings.
We introduced a carefully selected colour scheme to enhance brand presence, usability, and theme consistency:
Primary Colors:
Light Aqua Accent (#0089B6) – Represents water, movement, and energy.
Aqua Background Blues (#005774 & #0089B6) – Used for headers, backgrounds, and main branding elements.
Primary Rep Green Logo (#2F904D) – Maintained from the legacy brand for continuity.
Rep Green Accent (#2FC05C) – A lighter shade of green, applied sparingly for balance.
Highlight Gold (#FF9C00) – A contrasting CTA (Call to Action) colour representing gold medals and success.
Winning Gold CTA:
Bright yellow & white strokes create maximum contrast for high-impact call-to-actions on websites and banners.
Rep White Stroke:
Used for contrast overlays to enhance text visibility on blue or green backgrounds.
Highlighted Boxes:
Lighter green accent boxes emphasize key information while ensuring contrast with the darker green elements.
Light Aqua Accent Boxes:
Used for sub-information & highlights, ensuring clear distinction from primary content.
Website Revamp – Incorporating the new structured colour palette & typography for a visually striking and user-friendly experience.
Marketing & Merchandise – Designed custom templates for promotions, banners, and social media, ensuring brand consistency across all digital & print materials.
A cohesive, modern, and versatile brand identity that maintains legacy elements while elevating usability, contrast, and engagement.
A refreshed professional image that inspires athletes, enhances visibility and strengthens team spirit.
Runcorn Reps is now making waves with a bold new identity—both in the pool and beyond!
Drop Your Details Below and We’ll Email you Access to Unlock Your Desired Guide & Give You FREE Exclusive Access To Our Web & Design Resources At The Hive Now!
We value our connection to you, will never spam you and In accordance with GDPR and CCPA, we do not sell your personal data. For more information view Terms, Privacy. You can unsubscribe at anytime
