As a Local Swimming Club Runcorn reps wanted a website that was modern and professional for their swimming club.
Client Background
Local Swimming Club run by volunteers and established for 20+ years has struggled with their web presence Interweb stepped up to support the local community and donate this website to help raise awareness and support the local swim club.
Project Brief
Take the basic information from our current Wix Website, Build a fast modern website using WordPress so that we have complete control over it to edit it with ease, back up and use our own domain name with tons of additional cost that Wix are wanting. We want to appeal to new members- and provide useful content for both new and current club members
Logo Brand: The club has an established logo and brand which we are happy with however we are open to suggestions to improve it.
User Experience: Keep it simple and easy
SEO Strategy: We want to show up for local searches and ensure our website is easy to find for new and current members.
Mobile Responsiveness: This website must be fully functional and responsive across all mobile devices, including new fold models and smart TVs.
Content Strategy: We can provide the information but would like assistance with images and graphic design if its required.
We transformed the Runcorn Reps website by moving it from Wix to WordPress, using Elementor to provide full control over design and content updates. This shift eliminated the recurring costs associated with Wix while unlocking greater flexibility for future growth.
✅ Modern, Fast, and User-Friendly Design – Built a sleek, easy-to-navigate one-page website that enhances user experience for both new and existing members. We also set up a blog section which can be used for updating information about events and awards whilst keeping the homepage free to display their more static content
✅ Brand Refinement – Retained the club’s established logo while suggesting improvements, including a more versatile, wide-format option. We produced an extended style guide for them to use when creating future marketing materials etc to help them keep that professional effective brand identity.
✅ SEO Optimization – Implemented a strategy to improve visibility in local searches, ensuring the club is easy to find.
✅ Mobile Responsiveness – Designed the site to function seamlessly across all devices, including foldable screens and smart TVs.
✅ Content Support – Assisted with graphics and images to enhance visual appeal.
✅ Hosting set up and Maintenance – We have set up a secure SSL hosting solution for them and managing the website maintenance and technical updates.
By giving Runcorn Reps complete ownership of their domain and website, we’ve provided a scalable solution that ensures long-term growth without unnecessary costs.
Now in the future, their new found online web presence will no doubt help them to win more members as they do their swimming tournaments! Go Runcorn Reps!
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