The Atlantis Gozo Project took their previous scuba diving website and branding, and our team with our expert specialist dive industry knowledge brought a vibrant web experience to their dive center and redefined brand identity, logo and product offerings.
Client Background
Atlantis Dive Center is a renowned PADI diving centre and technical diving company that offers diver training and dive experiences. Atlantis sought to update and bring forward the best of their online presence to leverage the power of their domain, expand their reach in search engines and increase the customer experience to find and book their dive services.
Project Brief
Digital Transformation: We needed to take an existing vanilla wordpress site and re-design it to allow users to navigate and find existing options as well as introduce all available to their audience.
Logo Brand Revamp: Atlantis have a long standing brand and logo, our aim was to modernize it to allow them to stand out whilst also strengthening its visual identity. Our Brand design extends past more than a logo and encompasses all design elements and guides to makes a striking first impression.
Streamlined User Experience: We took and exsisting page structure and designed an intuitive, user-friendly new hierarchy website that not only showcased the company’s offerings in a new way but also facilitated easy navigation and knowledge finding for customers.
SEO Excellence: Google has long since past the days of simple keyword stuffing. Content experience is now a key part of the online experience and getting good visibility through searches. Our Search engine optimization (SEO) strategies follow and monitor both your user’s experience and Googles expectations to gain long-term prominent positions in search engine results.
Mobile Responsiveness: Ensuring the website’s full functionality and responsiveness across various devices, including smartphones and tablets has never been more important with around 70% of all web traffic nowadays on mobile phones.
Business Consultancy and Marketing Strategy:Â Our team has 20 years of experience in the scuba diving industry. Understanding divers, courses, and products. This allows us a unique advantage as diving web designers to help optimize costs and increase sales within the dive industry.
Our Scuba experts leveraged our expertise in the dive industry, web design, Graphic and image design, and digital marketing to enhance and accelerate Atlantis Gozo Dive into Key strategies and steps to leap forward and maximise their potential by:
Market Analysis / Research: A complete analysis of local dive industry trends, competitor strategies, and customer preferences was conducted to inform our approach.
Brand Identity Refinement: Atlantis’s brand identity underwent a revitalization and rebirth with us incorporating a fresh multiple-application logo, a defined color palette, compelling brand messaging, and a total brand use guide tailored to resonate with the target audiences.
Custom Web Design: We created a visually appealing and user-centric updated website refresh in line with their taste and existing features. Rebuilding the navigation flow assists in e-commerce as well, Â as well as implementing new content and enhancing existing features to revitalize user preference and mobile power consumption.
Search Engine Optimization (SEO): Comprehensive content / SEO tactics, such as keyword research, on-page optimization, and user engagement, were implemented to improve long-term organic search rankings.
Responsive Design: Our team ensured the website’s adaptability to various screen sizes, guaranteeing an enjoyable experience for users on all devices.
Content Strategy: Engaging and informative content is ongoing to enhance the user experience and improve SEO performance.
Digital Marketing: Ongoing digital marketing campaigns and social media initiatives are ongoing to drive traffic and conversions.
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