The Holiday Travel blog web design Brand Project challenged our specialist travel industry knowledge and design skills to bring forth a vibrant web experience and brand identity, logo, and platform for future developments.
Client Background
Professional Travel blogger wanted a pro image revamp and website to match. Requiring a platform large-scale travel blog build and brand design including a Social Media Package With Social Profiles and YouTube channel + Post and Video Templates
Project Brief
Total Creation: We needed to build a travel blog website from scratch on WordPress that navigates easily for the audience as well as can incorporate future advertising and products of interest for visitors exploring Asian travel.
Logo Brand: The logo and brand should say “Asia Holiday Guide” and be relaxed, fun and encompass an element of travel.
User Experience: Requested a modern yet traditional blog feel with inner content navigation and side planes for features
SEO Assist: This is an extremely competitive topic and space online. The overall SEO approach needs to be well-studied, topical, and planned well.
Mobile Responsiveness: Ensuring the website’s full functionality and responsiveness across various devices, including smartphones and tablets has never been more important with around 70% of all web traffic nowadays on mobile phones.
Content Strategy:Â Our team will design a topical authority map and release at least 50 pages to launch the site following up with a guide and content production assistance going forward.Â
Our web designers and content creators leveraged our expertise in the holiday travel industry of Asia, to build a website including content and a strategy plan to grow the site.
Market Analysis / Research: A complete analysis of Asia travel industry trends, and travel enthusiast preferences was conducted to inform our approach.
Brand Identity: We designed a fresh fun logo, a defined color palette, compelling brand messaging, and a total brand use guide tailored to resonate with the target audiences.
Custom Web Design: We created a clean visually appealing and user-centric blog website in line with building the navigation flow and implementing researched content writing and optics.Â
Client also wanted a custom function for the hero banner page which randomly directs visitors to spin the wheel as such and navigate to random Asian location Pages within the site as a fun way to explore and discover.
Search Engine Optimization (SEO): Comprehensive content / SEO tactics, such as keyword research, on-page optimization, and user engagement, were implemented to improve long-term organic search rankings.
Responsive Design: Our team ensured the website’s adaptability to various screen sizes, guaranteeing an enjoyable experience for users on all devices.
Content Strategy: Engaging and informative content is ongoing to enhance the user experience and improve SEO performance.
Digital Marketing: Ongoing digital marketing campaigns and social media initiatives are ongoing to drive traffic and conversions.
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