A-Z Blinds & Shutters is a proud, family-run business that has been serving customers for over 30 years. The A-Z team takes pride in offering expert guidance, precise installation, and high-quality products that stand the test of time and wanted a Brand identity to match.
Client Background
A-Z Blinds & Shutters is a family-run business that started in Liverpool over 30 years ago. With a strong local reputation, the company sought to modernize its brand identity to compete visually with larger national competitors while maintaining its commitment to exceptional service. The result is a refined and professional brand presence that reflects both their heritage and high standards.
Brand Evolution & Modernization
The logo redesign was inspired by the company’s long-standing identity. The two-tone red and white A-Z legacy square had been a recognizable element of the brand for years. The new design incorporates this visual element while seamlessly integrating the blinds concept into the logo itself. This transformation ensures brand continuity while presenting a more polished, professional aesthetic.
Brand Implementation
The new brand toolkit extends beyond the logo and colours to create a consistent image across all platforms. This includes:
Digital Suite & Website Design – The website was designed using the brand toolkit, ensuring consistency in colour, typography, and visual elements.
Store/ Vechical Aesthetics – The branding was applied to the store and company vehicle visual, creating the most professional-looking blinds showroom and van fleet in the Northwest.
Brochures & Marketing Materials – A complete suite of marketing collateral was designed to reinforce the brand’s premium positioning.
Staff Uniforms – Custom uniforms were developed to enhance brand visibility and cohesion in customer interactions.
Color Palette
The brand’s colour scheme is bold and professional, using a refined mix of red, blue, and grey tones:
Red (#E61728) – Represents energy, passion, and the brand’s legacy.
Blue (#1BC3EC) – Reflect relaxing service with professionalism and trust.
Grey (#C6C7C8) – A neutral tone for balance and sophistication.
Typography
The font choices reinforce the brand’s strength and clarity:
Mavin Pro Bold – Used for headers, providing a bold and modern presence.
Open Sans – A clean and legible font used for body text across digital and print materials.
The Impact
By elevating the brand’s visual identity, A-Z Blinds & Shutters now stands out as the most professional-looking blinds retailer in the Northwest. Their brand refresh ensures they not only compete with larger companies but also continue to build trust with their loyal local customer base.
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